Cross-Platform Design for an
HR Software Company

Paycom aimed to increase their number of demos by creating a cohesive experience across multiple touchpoints. A full-funnel marketing strategy was developed to reach audiences at every stage of their journey, combining data-driven tactics with thoughtful design execution. The strategy included targeted digital ads, such as programmatic and paid social, to drive awareness and engagement. Downloadable gated content pieces provided value and captured leads, while branded landing pages ensured consistency and clarity. Print assets, including informational cards, reinforced key messaging in offline interactions. Each element worked together to create a seamless, results-driven experience aligned with Paycom's business goals.